The brief
An energy drink with no client and no shoot budget. The challenge was not looking like an energy drink ad: no gym, no shouting, no extreme sports.
The idea
Treat it like a laboratory. Two characters who take the product’s purity as seriously as if it were something else, and the joke comes from it being a can. No sitcom: the tone stays dry.
The process
A script in three thirty-second parts, one per Seedance generation, chaining each last frame into the next. Before that, reference frames in Higgsfield with Soul ID to lock the faces and the lab. The brand shows up once, dragged through the condensation on a can, and nobody mentions it.
Outcome
A ninety-second spot plus its three parts, each one postable on its own.
