The challenge
A can of Coca-Cola in the middle of summer, with no brief but the one we set ourselves: make it feel like the party before you even see it.
The idea
A pool, late-afternoon light, and a group splashing and laughing together. The product isn’t explained, it’s lived: the can passes hand to hand like one more member of the group.
Result
A short spot built for social, with a supporting photo bank. Still a spec, waiting for a client.
